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CRO in SEO: Always Think - Convert Traffic into Sales

Converting Traffic into Sales

SEO for Conversion Rate Optimisation

SEO stands for Search Engine Optimisation, which refers to the practise of improving a website's visibility and ranking on search engine results pages (SERPs). It involves optimising various elements of a website to make it more attractive to search engines, ultimately leading to increased organic (non-paid) traffic.

Conversion Rate Optimisation (CRO), on the other hand, focuses on enhancing the effectiveness of a website in converting visitors into desired actions, such as making a purchase, filling out a form, or subscribing to a newsletter. CRO involves analysing user behaviour, identifying areas of improvement, and implementing strategies to increase the percentage of website visitors who take the desired actions.

When we talk about "SEO for Conversion Rate Optimisation," it refers to the practise of using SEO techniques specifically with the goal of improving conversion rates. It means not only optimising a website to rank higher in search results but also ensuring that the website is designed and structured in a way that encourages visitors to take the desired actions and convert into customers.

SEO for Conversion Rate Optimisation involves aligning the SEO strategies with the conversion goals of the website. This includes creating relevant and engaging content, optimising keywords, improving user experience, implementing clear calls-to-action, and incorporating trust-building elements. By combining SEO and CRO efforts, businesses can attract targeted traffic from search engines and maximise the chances of converting that traffic into actual sales or leads.

Turning Traffic into Sales with Wix

Turning website traffic into actual sales is a crucial goal for any large or small businesses, and with Wix, you have the tools to make it happen. With Wix's powerful platform, you can employ effective strategies to convert visitors into customers.

By optimising your Wix website with compelling content, intuitive navigation, persuasive calls-to-action.


A call-to-action (CTA) is a specific instruction or prompt that encourages the user or visitor to take a desired action on a website. It is typically presented as a button, link, or statement that guides users towards a specific goal, such as making a purchase, signing up for a newsletter, or contacting the business. The purpose of a call-to-action is to engage and motivate users to take the next step in their customer journey. Effective CTAs are clear, concise, and persuasive, using compelling language and design to prompt users to take immediate action. By strategically placing and optimising CTAs throughout a website, businesses can increase conversions and achieve their desired objectives.

Trust-building elements like testimonials and reviews, you can create an engaging and trustworthy experience for your audience.


Reviews play a significant role in SEO (Search Engine Optimisation) for several reasons. Firstly, reviews provide valuable user-generated content, which search engines consider when determining the relevance and credibility of a website. The presence of reviews on a website indicates that it is actively engaged with its customers and provides a platform for their feedback.

Secondly, reviews contribute to the overall visibility and ranking of a website in search engine results pages (SERPs). Search engines like Google take into account the quantity and quality of reviews when determining the authority and trustworthiness of a website. Positive reviews can help improve a website's reputation and increase its chances of appearing higher in search results.

Furthermore, reviews can impact click-through rates (CTRs) from search results. When users see positive reviews, they are more likely to click on the website's listing, increasing organic traffic. Higher CTRs send positive signals to search engines, indicating that the website is relevant and valuable to users.

Reviews also play a crucial role in local SEO. For businesses with physical locations, online reviews influence local search rankings. Positive reviews and high ratings can help a business appear in the coveted local pack and attract more local customers.

Lastly, reviews contribute to social proof, influencing consumer decision-making. Potential customers often rely on reviews to assess the quality, reliability, and trustworthiness of a business. Positive reviews act as endorsements and can significantly impact a user's purchase decisions, leading to higher conversion rates.

Overall, reviews are important for SEO as they contribute to a website's visibility, credibility, click-through rates, and conversion rates. Encouraging and managing customer reviews is a valuable strategy for businesses to enhance their online presence and attract more organic traffic.


Testimonials are essential for SEO (Search Engine Optimisation) for several reasons. Firstly, testimonials provide valuable user-generated content that can enhance the credibility and authority of a website. Search engines value fresh and authentic content, and testimonials serve as real-life experiences and feedback from satisfied customers.

Secondly, testimonials help build trust and establish social proof. When potential customers see positive testimonials from previous clients, it instils confidence in the business or product. This can increase click-through rates from search engine results pages (SERPs), leading to higher organic traffic. Moreover, search engines consider user engagement signals such as time spent on the website and lower bounce rates, which can be positively influenced by trust-building elements like testimonials.

Furthermore, testimonials can contribute to the overall visibility and ranking of a website in search results. Search engines often index and display testimonials, allowing them to appear in relevant search queries. This can improve the website's visibility and attract more organic traffic.

In addition, testimonials play a vital role in local SEO. Local businesses can benefit from testimonials by featuring positive feedback from satisfied local customers. This can enhance their local search presence and increase the likelihood of appearing in local pack listings, which display businesses in a prominent position on SERPs.

Lastly, testimonials can influence conversion rates. Positive testimonials act as endorsements and can significantly impact potential customers' decision-making process. By showcasing customer satisfaction, businesses can increase the likelihood of converting website visitors into actual customers.

Overall, testimonials are important for SEO as they contribute to credibility, trust, user engagement, visibility, and conversion rates. By actively seeking and featuring testimonials on their websites, businesses can enhance their online presence, attract more organic traffic, and ultimately improve their SEO performance.

Additionally, Wix's mobile-friendly designs and responsive templates ensure a seamless browsing experience across devices, capturing sales from users on smartphones and tablets. By analysing performance data and continuously refining your approach, you can drive conversions and grow your business with Wix's intuitive and conversion-focused features.

Wix SEO Techniques for Conversion

In order to convert website traffic into sales, it is crucial to optimise your Wix website for search engine optimisation (SEO). By implementing effective SEO strategies, you can attract more relevant traffic and improve your conversion rate. Here are some Wix SEO techniques that can help you achieve better conversion rates:

  • Keyword Research: Start by conducting thorough keyword research to identify the terms and phrases your target audience is using to find products or services like yours. Use Wix's SEO tools or external keyword research tools to discover high-ranking and relevant keywords for your website.

  • Optimised Content: Create high-quality, engaging content that incorporates your target keywords naturally. Wix offers a user-friendly editor that allows you to optimise your website's text, headings, titles, and meta descriptions. Make sure your content is informative, persuasive, and tailored to your audience's needs.

  • Clear Call-to-Action (CTA): To drive conversions, include clear and compelling calls-to-action throughout your website. Whether it's a "Buy Now" button, a signup form, or a contact form, make sure your CTAs are visible, easily accessible, and encourage visitors to take the desired action.

  • Mobile-Friendly Design: With a significant portion of internet users accessing websites through mobile devices, it is crucial to have a mobile-friendly design. Wix provides responsive templates that automatically adapt to different screen sizes, ensuring a seamless user experience and increasing the likelihood of conversion.

  • Fast Page Load Speed: Improve your website's loading speed to prevent visitors from getting frustrated and leaving before making a purchase. Optimise images, minimise code, and leverage caching techniques to ensure your Wix website loads quickly on both desktop and mobile devices.

  • Social Proof and Reviews: Display customer testimonials, reviews, ratings, and social media endorsements on your Wix website to build trust and credibility. Positive social proof can significantly influence visitors' decision-making process, increasing the chances of conversion.

  • Conversion Tracking and Analytics: Utilise Wix's built-in analytics or integrate with external tools to track your website's performance and conversion rates. Analyse the data to identify areas for improvement and make data-driven decisions to optimise your Wix SEO strategy plan further.

Remember, SEO for conversion rate optimisation is an ongoing process. Continuously monitor and tweak your SEO efforts to adapt to changing trends, user behaviour, and search engine algorithms. With the right SEO techniques and Wix's powerful platform, you can effectively turn your website traffic into valuable sales and achieve your business goals.

We are delighted to introduce our comprehensive Wix SEO Course, tailored for individuals seeking to enhance their understanding of SEO and unlock advanced strategies to optimise their Wix website and blog pages.



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