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Wix vs WordPress: Which One is the Best CMS For SEO?


Wix vs WordPress: An SEO Perspective

Wix is a popular website builder that provides tools and features to help optimise your website for search engines like Google. Here are some key points to understand about Wix SEO.

  • Page Titles and Meta Descriptions: Wix allows you to customise the page titles and meta descriptions for each page of your website. These elements appear in search engine results and influence click-through rates. Make sure to include relevant keywords and make them compelling to attract visitors.

  • URL Structure: Wix automatically generates URLs based on your page titles. However, you can edit them to make them more concise and keyword rich. Including relevant keywords in your URLs can improve your website's visibility in search results.

  • Heading Tags and Content Structure: Proper use of heading tags (H1, H2, H3, etc.) helps search engines understand the structure of your content. Use relevant keywords in your headings and ensure a logical hierarchy. Additionally, organise your website content into paragraphs, bullet points, and subheadings for better readability and SEO.

  • Image Optimisation: Wix allows you to add alt text to your images, which is a description that helps search engines understand what the image is about. Use descriptive alt text that includes relevant keywords to improve your website's visibility in image search results.

  • Mobile Optimisation: Wix provides mobile-responsive templates, ensuring that your website looks and performs well on mobile devices. Since mobile friendliness is a crucial ranking factor, having a mobile-optimised website is important for SEO.

  • SEO Apps and Plugins: Wix has a variety of SEO apps and plugins that can further enhance your website's optimisation. These tools offer features like keyword analysis, site audits, and backlink monitoring, helping you improve your SEO efforts.

  • Site Speed and Performance: Wix takes care of the technical aspects of your website's performance, such as hosting and server optimisation. However, you can further optimise your website speed by optimising image sizes, minimising code, and using caching techniques.

  • Submitting Sitemaps: Wix automatically generates XML sitemaps for your website, which help search engines discover and crawl your pages. You can submit your sitemap to search engines like Google to ensure all your pages are indexed.

Remember, SEO is an ongoing process, and simply using Wix does not guarantee high rankings. It's essential to regularly update your content, build quality backlinks, and monitor your website's performance to achieve better SEO results

Understanding WordPress SEO

WordPress is a content management system (CMS) that offers a range of SEO-friendly features and plugins to optimise your website for search engines like Google. Here are some key points to understand about WordPress SEO.

  • Permalink Structure: WordPress allows you to customise the URL structure of your website's pages and posts. It's important to choose a permalink structure that includes relevant keywords and is easy to read. You can set this up in the WordPress settings.

  • SEO Plugins: WordPress offers several SEO plugins, such as Yoast SEO and All in One SEO Pack, which provide a wide range of optimisation features. These plugins help you optimise meta tags, generate XML sitemaps, analyse keyword usage, and provide suggestions to improve your SEO.

  • Optimising Content: WordPress makes it easy to optimise your content for search engines. You can use the SEO plugins mentioned above to set meta titles, descriptions, and keywords for each page or post. Additionally, WordPress allows you to format your content using headings (H1, H2, H3, etc.) and add alt text to images.

  • Responsive Themes: WordPress offers a vast selection of responsive themes, meaning they automatically adjust and look great on various devices, including mobile phones and tablets. Having a mobile-friendly website is crucial for SEO, as search engines prioritise mobile-friendly sites in their rankings.

  • XML Sitemaps: WordPress can generate XML sitemaps automatically, which helps search engines discover and index your website's content. You can submit your sitemap to search engines like Google to ensure all your pages are crawled and indexed.

  • Speed and Performance: Website speed is an important SEO factor. WordPress provides various plugins and tools to optimise your website's performance, such as caching plugins, image optimisation plugins, and content delivery network (CDN) integration.

  • Permalinks and Canonical URLs: WordPress allows you to set canonical URLs to avoid duplicate content issues. It also offers options to customise your permalinks for individual posts and pages, making it easier to optimise your URLs for search engines.

  • Social Media Integration: WordPress allows you to easily integrate social media sharing buttons, which can help increase your website's visibility and attract more visitors. Social signals, such as likes, shares, and comments, can indirectly impact your SEO.

Remember, while WordPress provides many SEO-friendly features, it's important to regularly update your content, conduct keyword research, build quality backlinks, and monitor your website's performance to achieve optimal SEO results.

Comparing Wix and WordPress for SEO

When it comes to SEO, Wix SEO vs WordPress SEO are two platforms that provide various features and tools to enhance your website's visibility on search engines. However, there are notable distinctions between them.


Wix, simplifies the SEO process for users who are not well-versed in technical SEO. Its user-friendly interface and built-in SEO features make it a suitable choice for beginners or small businesses with minimal SEO requirements. On the other hand, WordPress functions as a content management system and demands a certain level of technical proficiency to utilise effectively. While it is possible to navigate WordPress without coding knowledge, you may encounter challenges when it comes to customising your website beyond the capabilities provided by themes and plugins.

It's important to note that SEO success relies on various factors, including content quality, backlinks, website performance, and user experience. While the choice between Wix and WordPress can impact your SEO strategy, it's essential to focus on creating high-quality content, engaging user experiences, and implementing best SEO practises regardless of the platform you choose.

Both Wix and WordPress are meticulously crafted to ensure mobile friendliness, allowing seamless viewing on smartphones and tablets.


Wix employs a mobile-first design approach, ensuring that all templates and design elements are responsive and visually appealing on mobile devices. Additionally, Wix provides various mobile-specific design options, including the ability to create a dedicated mobile version of your website or selectively hide specific elements on mobile. Similarly, WordPress prioritises mobile friendliness, with the majority of its themes being responsive by default. These themes dynamically adjust their layout and design to deliver an optimal visual experience across different screen sizes. Furthermore, WordPress offers an array of mobile-specific plugins that can further enhance the mobile experience of your website.


Wix and WordPress present a range of e-commerce features, yet there are distinctions between them that may align better with your specific requirements. Wix, being a website builder platform, integrates an in-built e-commerce system that enables seamless addition and management of products, order processing, payment handling, and inventory tracking. It further offers customisable shipping and tax options, discount code functionality, and integration with prominent payment gateways like PayPal and Stripe.


WordPress serves as a widely used CMS with extensive capabilities for e-commerce. It boasts a plethora of features and plugins, including renowned e-commerce plugins WordPress also provides an array of themes and plugins for tailoring the design. In terms of e-commerce, WordPress is often regarded as more potent and flexible, particularly for users seeking advanced features and customisation options.


When it comes to user-friendliness, Wix generally takes the lead over WordPress. Wix is a website builder platform that employs intuitive drag-and-drop tools and pre-designed templates, enabling anyone to craft a professional-looking website effortlessly, even without coding expertise.


In essence, the ease-of-use hinges on your specific requirements and skill set. If you seek a straightforward platform that facilitates quick and easy website creation, even for non-coders, Wix may prove to be the more suitable choice. However, if you are willing to invest time and effort into learning how to leverage WordPress or if you have specific needs that necessitate advanced customisation options, it can serve as a potent and flexible platform.


In conclusion, there are lots of other differences between Wix and WordPress that offer different approaches to SEO. Wix simplifies the process, making it accessible for beginners, while WordPress provides advanced features and greater control for experienced SEO practitioners. Understanding your specific needs and goals will help you determine which platform is best suited for your SEO efforts.


Improve your Wix website and blog page optimisation with our extensive Wix SEO Course. Delve into the world of advanced SEO techniques and elevate your knowledge and skills.

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