Every website needs an SEO strategy in order for it to be noticed. Without SEO, websites don't stand a chance of being discovered. Platforms like Wix have made it easier than ever for businesses to design and build their own websites while also streamlining many of the most fundamental aspects of managing their SEO. But to compete with websites and businesses that employ full-time SEO professionals to handle their strategies, Wix users need to look beyond the basic features and take advantage of every SEO tool and feature Wix provides.
If you know what you're doing, you can manage SEO through Wix just as effectively as any other website. But while Wix offers a robust roster of SEO features, using them to their full advantage often requires some expert guidance. That, in turn, means spending money. You should view your SEO expenditure as an investment. If you do it right, you will make back any money you spend on your SEO and more. If you're using Wix to build your large or small business website, you should consider the costs of SEO advice and expertise as part of your budgeting.
Why good SEO matters
It's hard to overstate how important a comprehensive SEO strategy is to any website's long-term growth and viability. Most search engine users won't venture beyond the first page of results, meaning that websites that don't appear high on the list of results will only see minimal traffic coming from search engines. In fact, the first three results account for the overwhelming majority of traffic generated through voice search and all search engines. If you aren't ranking highly for your most important target keywords, your competitors will be picking up traffic that could be going to you.
There are numerous factors that determine a website's SEO score. Boosting your SEO isn't as simple as changing a few SEO settings or peppering some essential keywords throughout your website content. Good SEO requires an initial investment to raise your score and ongoing investment to maintain those higher levels. These are two separate but equally important costs for any long-term SEO strategy.
Do I need to spend money on Wix SEO?
As with any decision about how much to spend on your business objectives, the amount that you should earmark for SEO will depend on your precise goals and expectations. Smaller businesses shouldn't expect to spend as much as their much larger competitors on their SEO. It's essential that Wix users consider both the initial spending on their SEO foundations and the ongoing spending required to maintain the benefits.
Boosting your SEO is about more than just paying for a better score. It begins with addressing the organic factors that determine your website's SEO performance. Organic SEO techniques will enhance your website's authority, relevance, and trust, making it a more valuable source of backlinks for other websites. Google loves websites that have proven to be trustworthy, accurate, and reliable. By investing in organic SEO, you let Google know that your website can be trusted.
Once you've taken care of your initial on-page SEO, you will have a solid foundation to build your website's reputation. The more you are willing to invest in your SEO, the faster and more reliably you can build your website's authority. Google wants to promote websites that contain the most up-to-date information and which users can trust. Producing high-quality content will help to boost your website's SEO, but it's only one part of the puzzle. The overall structure of your website is just as important as the individual pieces of content you populate it with. In fact, there's a variety of factors that go into determining your website's SEO; if you want to be certain that you're hitting the mark on every count, you need professional advice from an SEO professional who understands the landscape.
Wix provides users with all the tools they need to manage their SEO without spending anything, like the Wix SEO Wiz. However, if you aren't already familiar with the features on offer and how to utilise them effectively, you won't be able to use them to their full potential. The learning curve is also very steep for users who have no previous SEO experience. The time required to get up to speed with Wix's SEO tools and use them to boost your website's SEO is time that your website will spend languishing in obscurity.
What are the benefits of spending money on Wix SEO?
Investing money in a Wix SEO course offers numerous benefits for website owners. It doesn't matter how familiar you are with SEO and with Wix specifically when you begin an SEO course. By the end of it, you will have a much better understanding of the most important topics relating to SEO and how they apply to your Wix website. For example, while Google obviously dominates the search engine industry and will continue to do so for the foreseeable future, it isn't the only search engine out there. It makes sense to focus on Google, and most of the advice you find online will pertain to Google specifically, but you shouldn't ignore the existence of other search engines.
A Wix SEO course will also teach you the fundamentals of keyword research, how to conduct it, and how to interpret the results. You will learn the importance of utilising free and paid research tools side by side to achieve the best results and why it's worth spending money on tools despite the existence of free alternatives.
But perhaps the most important benefit of investing in Wix SEO is efficiency. SEO is a deep and complex subject. Anyone can learn basic SEO in a relatively short period of time, but getting to grips with the more advanced concepts and techniques involved takes time. A premium Wix SEO course will guide you through these concepts and subjects in the most efficient way possible, enabling you to refine your SEO knowledge relatively quickly. The more you're willing to spend upfront on a Wix SEO course, the less you will have to spend overall because you will learn in the most efficient way possible.
My Wix SEO course is available for £49.50 per month for 10 months or you can pay a one-off payment of £395 for a year. This is a modest investment for the significant benefits on offer. If you're serious about getting your Wix website noticed, I can teach you everything you need to know.