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How to Change Wix Home Page SEO Title

To push your organic growth forward, a strong online presence is akin to a shop window on the busiest high street. Your website's homepage is the first thing potential customers encounter, making its search engine optimisation (SEO) crucial for attracting more visitors. For Wix users, enhancing your homepage's SEO by tweaking its title is a straightforward process that can significantly impact your site's visibility. Below, we embark on a detailed journey to master the art of changing your Wix homepage SEO title, unlocking the door to greater online visibility and engagement.


Wix home page SEO title

Understanding the Importance of an SEO Title


Before diving into the technicalities, let's understand what an SEO title is and why it's vital. The SEO title, also known as the title tag, is a primary element that search engines use to determine the content of your webpage. It's the first impression your site gives to both search engines and potential visitors. A well-crafted SEO title can be the difference between being overlooked and standing out in the vast sea of online content.


Step 1: Access Your Wix Site Editor


The journey to optimising your homepage begins with accessing your Wix site editor. Log into your Wix account and select the website you wish to edit from your 'My Sites' dashboard. Click on the 'Edit Site' button in the top right to launch the Wix Editor. This intuitive interface is where the magic happens, allowing you to customise your site to your heart's content.


Step 2: Navigate to the Homepage Settings


Once in the editor, locate the homepage in the site menu (through Pages and Menu down the left). Hover over the homepage and click on the 'three dots' icon (More Options) to access additional settings. Select 'Settings' from the dropdown menu. This action opens a new world of customisation options specifically for your homepage.


Step 3: Dive into the SEO Basics


Within the homepage settings, click on the 'SEO basics' tab. This crucial section is your gateway to improving your site's search engine visibility. Clicking on it unveils various fields that can be optimised for better SEO performance, including the SEO title.


Step 4: Craft Your Perfect SEO Title


In the SEO basic settings, you'll find the 'Title tag (title in search results)' field. Here lies the key to changing your homepage's SEO title. But, it's not just about changing the title; it's about crafting a title that captures the essence of your homepage while incorporating strategic keywords.


Crafting the perfect SEO title


When crafting your SEO title, consider the following tips for maximum impact:


  • Be Concise and Direct: Ideally, keep your title under 60 characters to ensure it displays fully in search results.

  • Incorporate Keywords: Use relevant keywords that potential visitors might search for. However, avoid keyword stuffing.

  • Reflect Your Brand: Make sure the title represents your brand and the homepage content accurately.

  • The Optimal Length: Ensure to keep the length of your SEO title to between 50 to 60 characters.


Type your new, optimised SEO title into the field, previewing how it will appear in search results directly within the editor.


Step 5: Save and Publish Your Changes


After entering your new SEO title, click 'Save' to apply the changes. However, the journey doesn't end here. To make your updated SEO title live, you must publish your site. Click on the 'Publish' button located at the top right of the editor. This action updates your site on the internet, showcasing your new, optimised homepage SEO title to the world.


Step 6: Getting Google to Update the Page


The changes do not automatically appear on Google. They need to re-crawl your homepage and re-index the new settings before it appears on Google.


You can sit back and wait for this to happen, or you can give Google a gentle nudge. Here's how:


  1. Login to your Google Search Console account,

  2. Select the right website from the dropdown menu in the top left (if you have multiple websites.

  3. Click the 'URL inspection' link down the left.

  4. Type in or copy and paste the full URL of your homepage (https://www.wixseoguy.com as an example) into the search bar at the top of the page and hit Enter.

  5. Click the 'TEST LIVE URL' button at the top right.

  6. Click 'REQUEST INDEXING'.


That's it. Your new home page SEO title should show up in Google within 24 hours (may take longer).


Step 7: Monitor and Adjust as Necessary


The digital landscape is ever-evolving, and so should your SEO strategy. Monitor your site's performance using tools like Google Analytics and Wix's built-in analytics. If you're not seeing the desired improvement in search visibility, consider revising your SEO title and other elements. SEO is an ongoing process that requires patience, analysis, and adjustment.


The Power of Wix Home Page SEO Titles


Changing your Wix homepage's SEO title is a pivotal step in enhancing your site's visibility and attracting more visitors. By following these detailed steps and applying SEO best practices, you can ensure that your homepage not only captivates but also ranks well in search engine results. Remember, the journey to SEO success is ongoing, demanding continuous learning and adaptation. However, with each optimised element, you're one step closer to unlocking the full potential of your online presence.

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