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Why SSL (Secure Sockets Layer) Matters and Default in Wix


SSL in Wix

Understanding SSL


One crucial aspect of website security is SSL (Secure Sockets Layer) encryption. Understanding SSL and its implications for your Wix website is vital in ensuring the success of your SEO efforts.


SSL is a cryptographic protocol that establishes a secure connection between a user's browser and the website they are visiting. It encrypts the data transmitted between the two, ensuring that sensitive information remains private and protected from malicious actors. When a website has an SSL certificate installed, it is identified by the "https://" prefix in the URL, along with a padlock icon (as below) , indicating a secure connection.


padlock icon

When visitors encounter the padlock icon and "https://" in the URL, it instils a sense of trust and confidence. Users are more likely to engage with websites that prioritise their security. By implementing SSL on your Wix website, you create a safe browsing environment, establishing trust with your audience. This trust translates into increased user engagement, longer browsing sessions, and lower bounce rates, which are favourable signals for search engine rankings.


Importance of SSL for SEO


Implementing SSL on your Wix website is not only crucial for security but also plays a significant role in improving your SEO performance. Search engines, such as Google, prioritise websites that provide a secure browsing experience to users. Here are some key reasons why SSL is essential for SEO:


  1. Trust and Credibility: Having an SSL certificate on your website instills trust and credibility among your visitors. It demonstrates that you value their privacy and are committed to safeguarding their information. Users are more likely to engage with websites that display the padlock icon, leading to increased trust, longer browsing sessions, and lower bounce rates. These factors positively impact your SEO rankings.

  2. Data Protection: SSL encrypts the data exchanged between a user's device and your Wix website. This encryption ensures that sensitive information, such as personal details, passwords, and financial transactions, remains confidential. By prioritising data protection, you build trust with your users and mitigate the risk of data breaches, leading to a positive impact on your SEO efforts.

  3. Improved Search Rankings: Search engines consider SSL as a ranking signal when determining search results. Websites with SSL certificates are more likely to rank higher in search engine result pages (SERPs) compared to their non-secure counterparts. Google, in particular, has confirmed that SSL is a positive ranking factor. By implementing SSL on your Wix website, you give yourself a competitive advantage in the SEO game.

  4. Enhanced User Experience: SSL not only provides security but also enhances the overall user experience. With SSL in place, users can browse your website without encountering security warnings or being redirected to non-secure versions of your pages. This seamless experience encourages users to spend more time on your site, exploring your website content, products, or services. Increased user engagement and satisfaction contribute to improved SEO rankings.

  5. Mobile Friendliness: As mobile usage continues to rise, search engines prioritise mobile-friendly websites in their ranking algorithms. SSL plays a crucial role in ensuring your website is mobile-friendly. Without SSL, many mobile browsers will display warnings to users, indicating that the site is not secure. This can lead to a high bounce rate and a negative impact on your mobile search rankings. By implementing SSL, you provide a secure and seamless browsing experience across all devices, boosting your mobile SEO performance.

Implementing SSL in Wix


Hyper Text Transfer Protocol Secure (HTTPS), a vital tool that guarantees secure communication between your web browser and websites. Wix goes the extra mile by automatically enabling HTTPS for all new sites, without any additional cost to you.


The data exchanged between your server and the website becomes encrypted and authenticated. By not having HTTPS enabled, you run the risk of attackers gaining access to and tampering with your valuable information.


Embracing HTTPS offers numerous benefits, ensuring an enhanced online experience for both you and your visitors.

  • Encrypting your visitors' information provides them with heightened security, instilling confidence and encouraging frequent visits to your website.

  • By making HTTPS a priority, visitors feel more at ease when making purchases or sharing personal information, bolstering trust and facilitating conversions.

  • Boost your Search Engine Optimisation (SEO) efforts by improving your website's ranking on Google. HTTPS sites are given preferential treatment by the search engine giant, giving you a competitive edge.

Always choose HTTPS for a secure and trustworthy online presence, safeguarding your visitors and elevating your website's success.


Using HTTPS on older browsers


While implementing SSL (Secure Sockets Layer) on your Wix website provides enhanced security and SEO benefits, it's important to consider that some older browsers may not support the higher security standards required by SSL certificates. Visitors accessing your site on these browsers may experience difficulties loading the HTTPS version of your site. It's essential to be aware of the unsupported browsers. Here are some examples of unsupported browsers.


Desktop Browsers


  • Google Chrome: Versions older than 6 do not support the higher security standards required by SSL certificates. It is recommended for users to update to the latest version of Chrome to access websites with SSL encryption.

  • Internet Explorer: Versions older than 7 lack the necessary support for SSL certificates. Users should consider upgrading to a newer version or switching to a different browser that supports the required security standards.

  • Firefox: Versions older than 2.0 do not meet the SSL security standards. It is advisable for users to update to the latest version of Firefox or use an alternative browser.

  • Safari: Versions older than 2.1 may not support the required security standards for SSL certificates. Users should update their Safari browser to the latest available version to ensure compatibility with SSL-enabled websites.

  • Internet Explorer on Windows XP: All versions of Internet Explorer on Windows XP lack the necessary support for SSL certificates. Since Windows XP is an outdated operating system, it is recommended for users to upgrade their operating system or switch to a supported browser.


Mobile Browsers


  • Safari on iOS: Safari browsers running on iOS versions older than 4.0 may encounter compatibility issues with SSL certificates. It is advisable for users to update their iOS version to the latest available version or consider using an alternative browser.

  • Android Browsers: Android browsers running on versions older than 3.0 (Honeycomb) may not support the required security standards for SSL certificates. Users should update their Android operating system or switch to a browser that is compatible with SSL encryption.

  • Windows Phone Browsers: Windows Phone browsers running on versions older than 7 may have limitations in supporting SSL certificates. Users should update their Windows Phone operating system to the latest version or consider using a different browser.


The SSL in Wix Conclusion


SSL is a vital component of Wix SEO. It not only enhances the security of your website but also contributes to improved search rankings and user experience. By implementing SSL on your Wix website and ensuring a seamless transition to HTTPS, you can build trust, gain credibility, and boost your SEO performance. Stay ahead of the competition by prioritising the security and SEO aspects of your website through SSL implementation.


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