top of page

Google Analytics 4 (GA4) Guide for Your Wix Website

In the boundless world of the internet, understanding your users is the key to unlock your website's true potential. As the owner of a Wix website, you have at your disposal a multitude of tools to build, manage, and customise your digital presence. However, in order to fully harness the power of your website and direct your efforts effectively, you need a trusty compass to navigate the terrain of user behaviour, engagement, and preferences. This compass is none other than Google Analytics 4 (GA4).

Wix Google Analytics 4 Guide

From the moment a user lands on your website to their final click, every action is a clue into their needs and wants. With GA4, these clues are deciphered and presented to you in an understandable, actionable form. This revolutionary analytics tool not only reveals the who, what, and where of your users but also offers powerful insights about the 'why' behind their actions.

The beauty of GA4 lies in its user-centric approach, facilitating the creation of a seamless user experience across devices and platforms. Furthermore, it embraces the power of machine learning to forecast future user behaviour, helping you stay one step ahead. From real-time data and detailed user profiles to event tracking and conversion analysis, GA4 serves as a reliable, data-driven aide in your journey to digital success.

Specifically, for Wix website owners, GA4 offers an exceptional opportunity to fine-tune your website's performance based on concrete data. Whether it's analysing your traffic sources, identifying your most viewed pages, or understanding your audience's demographics, GA4 provides a wealth of information. With this, you can make informed decisions that lead to effective changes, be it in your marketing strategy plan, content creation, website design, or user interaction.

However, the power of GA4 can only be harnessed effectively if you know how to use it right. That's where this guide comes into play. We've designed this comprehensive guide to walk you through the intricacies of integrating GA4 with your Wix website. From setting up GA4 on your Wix website and understanding the GA4 interface to exploring advanced features like data segmentation, custom reporting, and data privacy, this guide covers it all.

By the end of this guide, you'll not just be familiar with GA4, but you'll be able to navigate it with the ease of a seasoned professional. So, prepare yourself to embark on a journey that's about to change the way you understand and interact with your users, taking your Wix website to new heights of success!

1. Introduction to Google Analytics 4 (GA4)

1.1. What is Google Analytics 4 (GA4)?

Welcome to a new era of website analytics! Google Analytics 4, or GA4, is the latest version of Google's powerful web analytics platform. By harnessing the immense power of machine learning and incorporating a user-centric model of data interpretation, GA4 offers unparalleled insights into your users' behaviour, demographics, and engagement. Imagine having an all-seeing eye, offering you a detailed glimpse into the actions and interactions of your users. It’s not a fantasy anymore; it’s GA4!

1.2. Key Differences Between Universal Analytics and GA4

If you've been using Google Analytics for a while, you'd be familiar with Universal Analytics (UA). Now, it's time to embrace GA4, an even more advanced platform that replaces sessions with events and users, and places an emphasis on cross-platform (website and app) tracking. It's like taking a step into the future, where even more nuanced and user-focused data helps you shape your strategies.

2. Getting Started with Google Analytics 4 (GA4)

2.1. Creating a New Google Analytics 4 Property

Ready to start? Sign into your Google Analytics account. Click on the 'Admin' (the gear icon at the bottom left corner). Navigate to the 'Account' column and select the account under which you want to create the GA4 property. Now click on 'Create Property' in the 'Property' column. A form will appear. Fill in your website name, URL, industry, and time zone. Click 'Next' and provide details about your business. Finish by clicking 'Create'. Congrats, you’ve started a new chapter in your analytics journey!

2.2. Understanding the GA4 User Interface

Take a moment to familiarise yourself with the new GA4 interface. On the left-hand side, you'll find options such as 'Home', 'Realtime', 'Life cycle', 'User', 'Events', 'Explore', and 'Admin'. Each option reveals different aspects of your user data. It's like being in the cockpit of a spaceship, each control steering you to new insights!

2.3. Configuring Basic Settings in GA4

Time to set the basics right. Click on the 'Admin' button again. Now click on 'Property Settings' under the 'Property' column. Here you can set your currency, time zone, and other details. Don’t skip any field; the details will guide you in your quest for in-depth analysis.

3. Understanding Data Collection in GA4

3.1. User-Centric Measurement

GA4 shifts the focus from sessions to users and events. To understand this, click on 'Users' on the left-hand side. You’ll see reports highlighting individual user interactions. It’s like having a magnifying glass examining the footprints of your users.

3.2. Event Tracking in GA4

In GA4, everything a user does is an event. Navigate to 'Events' on the left-hand side. Here, you’ll see a list of predefined events like page_view, scroll, click, and more. It’s like having a digital scribe, meticulously recording every action of your users.

3.3. Automated Event Tracking

GA4 automatically tracks certain events. To see these, click 'Events', then 'All Events'. Automated event tracking is like having a loyal hound, fetching the stick of data without even being asked.

3.4. Custom Defined Events

Need to track something specific? GA4 lets you create custom events. Go to 'All Events', click 'Create Event', and define it as per your requirements. Feel the power of tailoring your own data parameters!

4. GA4 Measurement and Reporting

4.1. Real-time Reporting

In GA4, 'Realtime' allows you to see what's happening on your site right now. On the left-hand side, click 'Realtime'. You’ll see reports about active users, their locations, and the events they are triggering. It’s like having a live news feed about your users' actions.

4.2. User Engagement Reports

User Engagement reports offer deep insights. To access them, click on 'Engagement' under 'Life cycle'. Here you’ll find detailed reports about the actions users take on your website or app. It's like having a story unfold before your eyes, one user action at a time.

4.3. Conversion Tracking in GA4

In GA4, you can define certain events as conversions. Go to 'Conversions' in the 'Events' menu, and click '+ New Conversion Event'. Define the event you want to track as a conversion. You've now successfully made certain actions count more in your analytics journey!

4.4. Custom Reporting with GA4

Craving for reports tailored to your needs? GA4’s 'Explore' option lets you create custom reports. Click 'Explore', then '+ New Exploration'. You can now define your own report parameters. It’s like being an explorer, charting your own path in the wilderness of data.

5. GA4 Audience Building and Segmentation

5.1. Understanding Audience Definitions

In GA4, audiences are groups of users with common characteristics. Navigate to 'Audiences' under the 'Configure' section in the left-hand menu to get started. It's like having a magic lens that groups your users into different categories based on their behaviour.

5.2. Creating New Audiences

Ready to create your own audience? In 'Audiences', click '+ New Audience'. Define the characteristics, give the audience a name, and click 'Save'. You've just created your very own user segment!

5.3. Audience Segmentation Techniques in GA4

GA4 allows you to segment audiences based on demographics, behaviour, technology, user properties, and events. Use these segmentation techniques to understand your users better and provide personalised experiences.

6. Integration of GA4 with Google Ads and Other Platforms

6.1. Connecting GA4 with Google Ads

To connect GA4 with Google Ads, go to 'Admin' and click 'Google Ads Linking' under the 'Property' column. Follow the steps to link the two platforms. Now, you can see the magic of your ads performance combining with your website data.

6.2. Integrating GA4 with Google Search Console

In the 'Admin' section, click on 'Data Streams' under the 'Property' column. Pick the data stream you want and click 'Link Search Console'. Follow the instructions to complete the process. You've just set a bridge between your website and the search queries people use to find you.

7. Advanced Concepts in GA4

7.1. BigQuery Export with GA4

GA4 allows free export of your data to BigQuery, Google Cloud's fully-managed, data warehouse. Navigate to 'BigQuery Linking' in the 'Property' column under 'Admin'. Link your GA4 property to a BigQuery project and enjoy the power of advanced data analytics.

7.2. The GA4 Data API

GA4's Data API lets you programmatically access your data. You can read the official documentation on Google's website to get started. It’s like having a secret passage, leading you directly to your data treasures.

7.3. Machine Learning and Predictive Metrics in GA4

GA4 incorporates machine learning to provide predictive metrics, such as potential revenue from a group of customers. Go to 'Analysis' and then 'Analysis Hub' to see the predictive metrics at your disposal.

8. Data Privacy and Compliance in GA4

8.1. Understanding User Data Protection in GA4

GA4 provides robust data protection. Navigate to 'Data Settings' in the 'Admin' section to control how you collect, share, and retain data.

8.2. Meeting GDPR and Other Regulatory Compliance with GA4

GA4 ensures you can meet data protection regulations like GDPR. Under 'Data Settings', you'll find controls for data deletion, data sharing, and user consent. It’s like having a reliable guardian, keeping your users' data safe and secure.

9. Troubleshooting and Optimising GA4

9.1. Common Issues and Their Solutions

Encountering issues in GA4? Google's comprehensive Help Centre is just a click away. Go to the 'Help' option in your GA4 account for guidance.

9.2. Optimising Your Use of GA4

To optimise your use of GA4, regular analysis is key. Stay updated with the latest features and best practices by following the official Google Analytics blog and participating in online forums.

10. Appendices

Appendix A: Glossary of Key GA4 Terms

  • Event: An interaction that is tracked on your website or app. Examples include page_view, scroll, click, etc.

  • User: A visitor to your website or app. In GA4, each user is identified by a unique identifier.

  • Property: The representation of your website or app in GA4. When you set up GA4, you create a new property for your website or app.

  • Session: A group of interactions that a user has with your website or app within a given time frame. GA4 shifts the focus from sessions to users and events.

  • Dimension: A descriptive attribute or characteristic of data. Browser, Landing Page and Exit Page are all examples of dimensions that appear by default in Google Analytics.

  • Metric: A measure of user behaviour such as the number of sessions or the number of page views.

  • Conversion: An important event that is valuable to your business, such as a purchase or a sign-up.

  • Bounce Rate: The percentage of single-page visits (i.e., visits in which the person left your site from the entrance page without interacting with the page).

  • Data Stream: A data source for a GA4 property. A data stream can be from a website, an Android app, or an iOS app.

  • BigQuery: Google Cloud's fully-managed, serverless data warehouse that enables super-fast SQL queries using the processing power of Google's infrastructure.

Appendix B: Setting Up a GA4 Account

  1. Sign up for a Google Analytics Account: If you're new to Google Analytics, begin by signing up for an account at

  2. Create a New Property: Navigate to the Admin panel, and under the 'Property' column, select 'Create Property'.

  3. Choose GA4: When asked to choose a property type, select Google Analytics 4 (GA4).

  4. Fill in Property Details: Complete the form with information about your Wix website. This includes the name of your website, the website URL, industry category, and time zone.

  5. Retrieve the Measurement ID: After creating your property, Google will provide a Measurement ID. This is essential for connecting GA4 with your Wix site.

Appendix C: Connecting GA4 with Wix

  1. Login to Wix: Sign in to your Wix account and navigate to your website dashboard.

  2. Select 'Marketing Tools': From the dashboard, select 'Marketing & SEO' and then 'Marketing Tools'.

  3. Navigate to 'Marketing Integrations': Under 'Marketing Integrations', find and select 'Google Analytics'.

  4. Enter Measurement ID: Paste the GA4 Measurement ID you received after creating your GA4 property into the relevant box. Click 'Save' to finalise the connection.

Appendix D: GA4 Reporting in Wix

  • Accessing Reports: Access your GA4 reports by logging in to your GA4 account and selecting your Wix property.

  • Understanding Reports: Familiarise yourself with the different reports available in GA4, including Realtime, User Engagement, Demographics, and Technology reports.

  • Customising Reports: Learn how to customise and create new reports to focus on the metrics most relevant to your Wix site.

Appendix E: GA4 Features and Tools for Wix Sites

  • Understanding Events: Learn what events are and how they relate to your Wix site's user interactions.

  • Setting Goals: Understand how to set up goals or conversions in GA4 to track desired user actions on your Wix site.

  • Audience Building: Explore how GA4's audience building features can help you create custom audiences for your Wix site, improving your marketing efforts.

Appendix E: Troubleshooting Common GA4 and Wix Issues

  • Dealing with Tracking Issues: Learn how to troubleshoot issues that might interfere with GA4's ability to accurately track user interactions on your Wix site.

  • Overcoming Data Discrepancies: Understand why discrepancies between Wix and GA4 analytics might occur and how to address them.

  • Navigating Privacy Restrictions: Discover how to navigate privacy restrictions, such as cookie blockers, that may impact the data GA4 collects from your Wix site.

Google Analytics 4 (GA4) With Wix Conclusion

As we arrive at the end of this comprehensive guide to Google Analytics 4 (GA4) for your Wix website, it's time to reflect on the journey we've embarked upon together. We've navigated the intricacies of GA4, delved into its powerful features, and learned how to leverage its potential for the betterment of your digital platform.

Throughout the guide, we've realised that GA4 isn't merely a tool for number crunching. Rather, it's a sophisticated companion that enlightens you about your users' behaviour, their preferences, their interaction with your content, and so much more. We've learned that by embracing the data-driven insights provided by GA4, we can create a more engaging, user-friendly, and successful Wix website.

The potential of GA4 is truly exciting. Whether it's the real-time reporting capabilities that provide immediate insight into user activity, the advanced machine learning features that predict future behaviours, or the in-depth audience segmentation techniques to personalise user experiences, each component of GA4 serves a critical purpose.

By integrating GA4 with your Wix website, you've taken a significant step towards achieving your digital objectives. You're no longer sailing in the dark; you now have the power of data lighting your path, allowing you to make informed, strategic decisions.

However, remember that the world of analytics is dynamic and evolving. GA4, too, will continue to introduce new features and enhancements. So, make sure you stay updated and keep exploring the limitless potential of this platform.

As you move forward, utilise the knowledge you've gained from this guide to analyse, understand, and enhance your Wix website's performance. Remember, it's all about the user at the end of the day. So, use the insights from GA4 to create a user experience that’s not only satisfying but also delightful.

Finally, enjoy the journey! Harnessing the power of GA4 might seem overwhelming at first, but as you delve deeper and explore its features, you’ll find it an enriching and rewarding experience. Here's to your success with your Wix website and Google Analytics 4!



Take your SEO knowledge to a whole new level no matter on your existing SEO knowledge and experience.

Wix SEO Course

Ideal to learn the foundation of Wix SEO along with a business growth mindset.
​(Training videos with actionable steps included)

1-2-1 Advanced Wix SEO Training Calls

Hosted over Zoom Mark A Preston 'the' WiX SEO Guy himself will teach you what you need to implement and how to implement it in 100% tailored 'training by doing' sessions.


bottom of page