To maximise your website's visibility and reach, it's important to optimise it for search engines. This process is known as Search Engine Optimisation (SEO). Technical SEO, in particular, focuses on the backend aspects of a website that affect its search engine performance.
Technical SEO involves various elements, including website speed, crawlability, mobile-friendliness, site architecture, and more. By addressing these factors, you can improve your website's ranking on search engine results pages (SERPs) and drive more organic traffic to your site.
Technical SEO Features in Wix
Wix offers several built-in features to help improve your site's technical SEO.
Here are some key elements to consider when optimising your Wix website:
Website Speed Optimisation: Website loading speed is a critical factor for both user experience and search engine rankings. Slow-loading websites tend to have higher bounce rates and lower conversions. In Wix, you can enhance your site's speed by optimising images, enabling lazy loading, and leveraging browser caching.
Mobile-Friendly Design: Mobile devices account for a significant portion of internet traffic, so it's vital to have a mobile-friendly website. Wix provides responsive templates that automatically adjust to different screen sizes, ensuring your site looks great on smartphones and tablets. Additionally, Wix allows you to preview and optimise your site's mobile version separately, giving you full control over the user experience on mobile devices.
URL Structure and Site Architecture: Organising your website's URLs and structure is essential for search engine crawlers to understand the hierarchy and relevance of your content. Wix enables you to customise your URLs, add meta titles and meta descriptions, and create logical site structures using folders and subfolders. This helps search engines navigate your site more effectively, leading to better indexation and visibility.
XML Sitemaps: XML sitemaps serve as a roadmap for search engines, guiding them to all the important pages on your website. Wix automatically generates an XML sitemap for your site, ensuring that search engines can easily discover and index your website content. Additionally, you can submit your sitemap to search engine webmaster tools, such as Google Search Console, to monitor indexing status and identify potential issues.
Canonical URLs and Redirects: To prevent duplicate content issues, Wix automatically adds canonical tags to your pages, indicating the preferred version of each URL. This helps search engines understand which page should be indexed and displayed in search results. Additionally, if you need to change a URL or redirect users from an old page to a new one, Wix offers user-friendly tools to set up 301 redirects, preserving link equity and ensuring a smooth user experience.
Enhancing Technical SEO on Wix
Enhancing technical Wix SEO involves optimising various technical aspects of your website to improve its search engine visibility and performance.
Here are some key areas to focus on, along with examples:
Page Titles and Meta Descriptions
Ensure that each page on your Wix site has a unique and descriptive title that accurately represents its content.
Example: If you have a page about "Healthy Smoothie Recipes," the title could be "Delicious and Nutritious Healthy Smoothie Recipes."
Add compelling meta descriptions that summarise the page's content and entice users to click on your site in search results.
Example: "Discover a collection of refreshing and easy-to-make healthy smoothie recipes packed with vitamins and antioxidants."
Create clean and readable URLs that include relevant keywords.
Example: Instead of a generic URL like "www.example.com/page1," use "www.example.com/healthy-smoothie-recipes" for a page about smoothie recipes.
Properly use header tags (H1, H2, H3, etc.) to structure your content and highlight important sections.
Example: Use an H1 tag for the main title of your page, H2 for subheadings, and so on.
Optimise image file names to include descriptive keywords related to the image.
Example: Instead of "image123.jpg," use "healthy-smoothie-recipes.jpg" for an image on a smoothie recipe page.
Add alt text to describe images using relevant keywords, improving accessibility and search engine understanding.
Example: alt="Delicious and healthy blueberry smoothie recipe with fresh ingredients."
Wix provides responsive templates by default, but ensure your site looks and functions well on mobile devices.
Optimise the design, layout, and usability to provide a seamless experience across different screen sizes.
Site Speed Optimisation
Optimise your Wix site's loading speed by optimising image sizes, and leveraging browser caching.
Example: Compress images to reduce file sizes without compromising quality and enable caching to store static resources on visitors' devices.
Structured Data Markup
Use structured data markup (e.g., JSON-LD) to provide additional context to search engines about your content.
Example: Add structured data for recipes, events, reviews, etc., to enhance search engine understanding and potentially trigger rich snippets in search results.
Accelerated Mobile Pages (AMP) is a technology that improves mobile browsing speed by delivering lightweight versions of web pages. Integrating AMP into your Wix site can significantly enhance its mobile performance and improve visibility in mobile search results. Wix provides an AMP integration option, allowing you to create AMP versions of your pages and deliver faster-loading experiences to mobile users.
Follow arrows as image below to turn on AMP.
By focusing on these aspects, you can enhance the technical SEO of your Wix site and improve its visibility in search engine results. Remember to continuously monitor your site's performance, keep up with SEO best practises, and adapt as search engine algorithms evolve.
Wix Technical SEO Conclusion
Optimising your Wix website for technical SEO is essential to improve its search engine visibility and drive organic targeted traffic. By focusing on website speed, mobile-friendliness, site architecture, XML sitemaps, canonical URLs, and redirects, you can lay a strong foundation for better search rankings. Additionally, leveraging advanced techniques like structured data markup, AMP integration, and SSL certificates can further enhance your website's performance. With Wix's robust features and these technical SEO considerations, you can create a website that not only looks great but also ranks well in Google and other search engines.
Remember, when it comes to technical SEO, attention to detail and continuous optimisation are key. By staying up-to-date with the latest best practices and regularly monitoring your website's performance, you can stay ahead of the competition and ensure your Wix website reaches its full potential.
Start your journey to a successful online presence today with Wix and unleash the power of technical SEO.
If you're enthusiastic about mastering advanced SEO techniques and improving the optimization of your Wix website and blog pages, we encourage you to discover our extensive Wix SEO Course. Take your knowledge and expertise to new levels and enhance your understanding of SEO.