After setting up your new Wix website, your next goal should be to drive traffic (people who are looking for the products or services that you provide) to your site. Over the past few years, Wix has made major improvements to the platform's SEO capabilities, making it easier for you to take advantage of search engine optimisation functionalities. That said, you must have a well-planned SEO strategy to succeed. In this blog post, we explore a few tips on how to increase traffic to your website other than SEO, as no business should ever rely on one single marketing channel to push new business enquiries or sales.
Social media is a must-have for anyone trying to increase traffic to their website or increase brand awareness. It enables you to engage with your audience, reach a new market, and promote your desired culture and tone. It also allows you to employ a variety of tactics to promote your content and have people engage with it. Social media marketing is very effective and guarantees great results, but only if it's done correctly. Before you start publishing content on your social media platforms, think about what you want to accomplish, which social media platforms you want to focus on, and what type of content will help you achieve your goal. If you want to increase traffic to your website, ensure that you add your website link (URL) in your social media biographies and add relevant keywords. Also, ensure that you engage with your audience and post consistently. To get the best results, focus on platforms that your target audience is most likely to use. Currently, Facebook, YouTube, Instagram, Twitter, and TikTok are the most used social media platforms. If your business services other businesses, then LinkedIn would be a great social media platform to explore.
Use email newsletters
Email marketing is an indispensable tool for bringing traffic to your website. It involves using email to request business, send advertisements, solicit sales and donations, and many more. When crafting email newsletters, here are a few things to keep in mind:
Craft pitchy subject lines: No matter how captivating the contents of your email might be, chances of it being seen are slim if you don't spark the reader's attention with a catchy subject line that demonstrates value.
Keep it short and sweet: There are hundreds of brands and activities competing for your customer's attention, so you must deliver your message in a straightforward manner. When crafting your emails, start mid-story to quickly pique their curiosity and pull them in for more.
Include a CTA: Once you make the point of your newsletter known, follow through with a call to action [CTA]. Your CTA should be strategically placed in the email so that the reader doesn't think twice about what to do.
If you need help creating professional email marketing campaigns, Wix has an email marketing platform equipped with different templates for every occasion. Wix email marketing also has advanced data analytics that allow you to check the success rate of your previous newsletter so that you see what works and what doesn't.
Before you delve in, it is very important to understand that you cannot just buy an email database and start spamming people with marketing and sales messages. That goes against the GDPR laws and you could receive a fine of up to £500K. Before you start marketing to people, you first need to get them to sign-up to your email list. You can do this by offering a free downloadable giveaway offering them real value to entice them into providing you with their name and email address.
Get to blogging
Content remains marketing's reigning king, which means that blogging should be a priority for businesses looking to increase website traffic and improve lead generation. It involves creating and distributing relevant, valuable, and consistent content to attract a clearly defined audience. According to research, companies with a blog receive more leads than those without because they rank higher on search engine result pages for more keywords and phrases related to their industry. If you are just getting started with blogging, here are a few things you should know.
Consistency is key: To reap the benefits of blogging, you must remain consistent with a posting schedule of your choice.
Use the Wix blog: To ensure cohesiveness between your blog and your Wix website, ensure that the two are connected. Luckily for Wix users, their websites come with an already dedicated Wix blog built into the Wix website if enabled.
Write relevant content: While exploring different types of content to create for your blog, strongly consider evergreen content. Evergreen content will remain relevant for years to come, and it does not need to be repurposed or updated. Good examples of evergreen content include how-to guides, tutorials, testimonials, "history of" articles, and FAQ pages.
Backlinks or inbound links are links from a page one website to a related page on your Wix website. They play a significant role in SEO because search engines such as Google consider them to be votes of confidence for your content. Websites with a high number of quality related backlinks tend to rank higher on SERPs (Search Engine Results Page), ultimately increasing organic traffic to your Wix website. When link building, you must ensure that your backlinks come from trusted, high authority websites. So, how do you get other websites to link to your site?
Create link-worthy content: The easiest way to get other websites to link to your site is by creating relevant, interactive, and engaging content about your industry. This will help set you apart as a thought leader in your industry, making other industry players want to associate with you.
Network with other bloggers in your niche: Link building is best done at a reciprocal level, where all parties involved enjoy the benefits. Therefore, don't be afraid to ask for backlinks from other bloggers in your industry.
As a rule of thumb, you want to gain backlinks from websites who share the same target audience as you. As an example, a wedding planner shares the same audience as a jewellry shop because people need to get engaged before they start to plan their wedding. With this in mind, securing backlinks from geographically located businesses who sell wedding rings, would not only help your website to rank higher in the search engines, it also has the potential to directly generate new enquiries from people clicking on that backlink to your website.
Give PPC ago
Pay Per Click or is an online advertising model in which business owners such as yourself pay an agreed maximum amount every time a person (your target audience) clicks on one of your online ads. There are two types of PPC advertising:
Search engine advertising: Google AdWords or Bing Ads works on an auction system that takes place every time an online user performs a keyword search. To see your Google advertisement appear on SERPs for relevant keywords, you must optimise your quality score and increase your bid amount. If however, your competitors increase their maximum cost per click amount, this will reduce your ranking position. Like we said, it is an auction system and the brands with deeps pockets usually secure the top spots. As long as your advert displays on the first page of the search engine results, do not worry about trying to compete directly with the big players.
Social advertising: Social media advertising can do wonders for your business because of its ability to segment markets. Social networks utilise user information and powerful algorithms to serve highly relevant ads that align with a user's demographic, location, behaviour, and personal interests. You can place your ads on different social media platforms including, Facebook, Instagram, YouTube, Pinterest, LinkedIn, Twitter, and TikTok.
In short, search engine advertising targets people searching for specific words, phrases or questions relating to your business and industry. Social advertising targets audiences, so if you want to target women aged between 20 to 30 years of age within a 10 mile radious who has an interest of fashion, you can do that with social advertising.
If you need an effective SEO strategy for your Wix website, look no further than the Wix SEO Guy. We are official Wix SEO experts who have helped rank over 200 Wix built websites at the top of Google. We offer tailor-made SEO strategies for all our clients to help them achieve their marketing goals. If you prefer how to use the power of search engine optimisation to drive new customers, check out our Wix SEO Course and take control of your knowledge.