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Wix Analytics: Your Business SEO Reporting Toolbox

One platform that has gained significant popularity among entrepreneurs and small business owners is Wix. With its user-friendly interface and robust features, Wix empowers users to build stunning websites without any coding knowledge. However, simply creating a website is not enough to succeed in the competitive online marketplace. To achieve optimal visibility and drive organic traffic, it is essential to leverage the power of search engine optimisation (SEO). In this article, we will explore how you can harness the potential of Wix SEO Analytics to propel your website to new heights.

Wix Analytics

What is Wix SEO Analytics?

Wix SEO Analytics is a comprehensive suite of tools and features provided by Wix to help website owners improve their search engine rankings. It offers valuable insights and data-driven recommendations to optimise your website's visibility and performance on search engine result pages (SERPs). By utilising Wix SEO Analytics, you can gain a deeper understanding of how search engines perceive your website and take informed actions to enhance its online presence.

How to Use Wix SEO Analytics

To begin harnessing the power of Wix SEO Analytics, go to your SEO Dashboard. Within the Wix Editor, navigate to the "Analytics & Reports" section.

Analytics & Reports menu

Here you'll find a variety of analytics tools:

  • Traffic Overview: In Wix SEO Analytics, the Traffic Overview section provides valuable insights into the organic traffic your website receives from search engines.

Wix Traffic Overview

  • Site sessions: This metric indicates the total number of sessions or visits to your website from organic search traffic. It reflects how many times users accessed your site through search engine results.

  • Unique visitors: This metric represents the number of distinct individuals who visited your website through organic search. It helps you understand the actual number of people accessing your site rather than the total number of visits.

  • Avg. session duration: This metric shows the average duration of each session from organic search traffic. It indicates how much time visitors spend on your website on average, giving insights into user engagement.

  • New vs returning visitors: This comparison helps you understand the proportion of new visitors (those who visit your site for the first time) and returning visitors (those who have visited your site before) from organic search traffic. It helps you gauge the effectiveness of your content in attracting new users and retaining existing ones.

  • Sessions by device: This metric categorises the sessions based on the devices used by visitors to access your website from organic search traffic. It provides insights into the distribution of traffic across desktop, mobile, and tablet devices.

  • Sessions by country: This metric shows the geographical distribution of your organic search traffic. It provides information about the countries from which your website receives the most visits, allowing you to identify your target audience or potential areas for expansion.

Sales overview

If you have an e-commerce site, Wix provides a Sales Overview matrix that can help you track and analyse your sales performance. The Sales Overview matrix offers valuable insights into your website's sales data, allowing you to monitor and understand key metrics related to your e-commerce activities.

  • Total Sales: This metric shows the overall revenue generated by your e-commerce site over a specific period. It provides a comprehensive view of the total monetary value of your sales.

  • Total Orders: This metric reveals the total number of orders placed on your e-commerce site within a specific timeframe. It helps you understand the volume of transactions occurring on your website.

  • Average Order Value: This metric calculates the average amount spent by customers per order. It helps you understand the typical value of each transaction and make informed decisions to increase it if needed.

  • Sales over Time: This visual representation or graph shows the sales trend over a specified time period. It helps you identify patterns, seasonality, or any significant changes in sales performance.

  • Sales by Traffic Source: This metric breaks down your sales by the source of traffic that led to those sales. It helps you understand which marketing channels or referral sources are driving the most revenue.

  • Top Selling Items: This section highlights the products that have generated the highest sales revenue within a specific period. It enables you to identify your best-selling products and focus on promoting them further.

  • Top Paying Customers: This metric identifies the customers who have made the highest-value purchases on your e-commerce site. It helps you identify your most valuable customers and potentially engage them for repeat business.

  • Sales by Billing Location: This metric provides a breakdown of sales revenue based on the location of your customers' billing addresses. It helps you identify geographical areas where your sales are concentrated or areas where you may need to target your marketing efforts.

  • New vs Returning Customers: This comparison helps you understand the proportion of new customers (those making their first purchase) versus returning customers (those who have made previous purchases). It helps you evaluate your customer acquisition and retention strategies.

  • Sales by Coupons: This metric tracks the sales revenue associated with specific coupons or promotional codes. It allows you to assess the effectiveness of different discount campaigns and their impact on sales.

Marketing Overview

In Wix, the Marketing Overview provides valuable information and tools to help you analyse and manage your marketing efforts.

Wix Marketing Overview

  • Sessions by Traffic Category: This metric categorises your website's sessions or visits based on different traffic sources. It helps you understand which channels are driving the most traffic to your site.

  • Email Marketing: This category within the Sessions by Traffic Category metric focuses specifically on sessions generated through your email marketing efforts. It helps you assess the effectiveness of your email campaigns in driving targeted traffic and sales.

  • Organic Search: This category within the Sessions by Traffic Category metric represents sessions that originated from organic search engine results. It helps you understand how well your website is performing in terms of attracting organic traffic from search engines.

  • Paid Ad Campaigns: This category within the Sessions by Traffic Category metric captures sessions that resulted from paid advertising campaigns (PPC), such as Google Ads or social media ads. It allows you to assess the performance and ROI of your paid advertising efforts.

Behaviour Overview

The behaviour Overview provides valuable information into user behaviour on your website.

Wix Behaviour Overview

  • Average Pages Per Session: This metric indicates the average number of pages that users visit during a single session on your website. It helps you understand how engaged users are and how effectively your website content encourages exploration.

  • Bounce Rate: The bounce rate represents the percentage of users who leave your website after viewing only one page. A high bounce rate may indicate that users are not finding what they're looking for or that your website needs improvements in content or user experience.

  • Average Session Duration: This metric shows the average amount of time users spend on your website during a session. It helps you gauge user engagement and the effectiveness of your content in holding users' attention.

  • Top Navigation Flows: This feature shows the most common paths users take through your website, highlighting the most popular navigation flows. It helps you identify popular pages or sections and understand how users navigate your site.

  • Most Popular Pages: This section displays the pages that receive the highest number of visits on your website. It helps you identify the content or products that are most appealing to your visitors and optimise those pages further.

  • Most Time Spent: This metric identifies the pages or sections where users spend the most time on your website. It provides clue's into the content that is capturing users' attention and can help you create more engaging content.

  • Most Exited Page: This feature identifies the page from which users most frequently leave your website. It helps you identify potential issues on that page, such as a lack of compelling calls to action or poor user experience.

  • Store Conversion Funnel: If you have an e-commerce store on Wix, this feature tracks the conversion funnel from product views to completed purchases. It helps you understand where users drop off in the purchasing process and optimise your sales funnel accordingly.


The Insights Analytics feature provides valuable data and metrics to help you understand and analyse various aspects of your website's performance.

  • Website Traffic: Insights Analytics provides information on your website's overall traffic, including the number of visits and unique visitors. It helps you gauge the popularity and reach of your website.

  • Visitor Behaviour: This feature offers insights into how visitors interact with your website. It includes metrics such as page views, bounce rate (the percentage of visitors who leave after viewing only one page), and session duration (how long visitors stay on your site on average). These metrics help you assess user engagement and the effectiveness of your content.

  • Traffic Sources: Insights Analytics shows you where your website traffic is coming from. It provides data on the sources of traffic, such as organic search, direct visits, social media referrals, and paid advertising. This information helps you understand which channels are driving the most visitors to your site.

  • Popular Pages: This section highlights the pages on your website that receive the most visits. It helps you identify the content or products that are attracting the most attention from visitors and can guide your content strategy.

  • Conversion Tracking: If you have conversion goals set up, Insights Analytics can track and analyse your conversion metrics. This may include the number of completed purchases, form submissions, newsletter sign-ups, or other desired actions. It allows you to measure the effectiveness of your marketing efforts and website performance in driving conversions.

  • E-commerce Analytics: If you have an online store on Wix, Insights Analytics provides specific e-commerce data. This includes metrics such as total sales, average order value, and top-selling products. It helps you monitor your store's performance and make informed decisions to improve sales.

  • Mobile vs. Desktop: Insights Analytics allows you to analyse the performance and behaviour of visitors on different devices. You can compare metrics between mobile and desktop users to identify any variations and optimise your website accordingly.

Site Speed

By utilising the Google Page speed simulation on Wix, you can gain insights into how your website performs according to Google's standards.

Wix Site Speed Report

These metrics and insights provided within the Sales Overview matrix in Wix enable you to evaluate your e-commerce site's sales performance, identify trends, and make data-driven decisions to optimise your online store's success.

Interpreting Wix SEO Analytics Data

Understanding the data provided by Wix SEO Analytics is crucial for making informed decisions and driving actionable results. Here are some key metrics to focus on:

  1. Organic Traffic: Organic traffic refers to the visitors who find your website through unpaid search engine results. By analysing the organic traffic data in Wix SEO Analytics, you can gain insights into the effectiveness of your SEO strategies and the impact they have on your website's visibility.

  2. Click-Through Rates (CTRs): CTRs indicate the percentage of users who clicked on your website's link after it appeared in search results. By monitoring your CTRs in Wix SEO Analytics, you can assess the relevance and attractiveness of your meta titles and meta descriptions. Optimising these elements can lead to higher CTRs and increased website traffic.

  3. Average Positions on SERPs: Wix SEO Analytics provides information about your website's average positions on SERPs for specific keywords. By tracking these positions over time, you can determine whether your SEO efforts are paying off and identify areas where you can further optimise your content to improve your rankings.

Wix Analytics Conclusion

In the dynamic world of online business, leveraging the power of SEO is essential to stay ahead of the competition. Wix SEO Analytics equips website owners with the necessary tools and insights to optimise their websites for search engines and improve their online visibility. By following the steps outlined in this article, you can harness the full potential of Wix SEO Analytics and propel your website to new heights in search engine rankings. Remember, continuous monitoring and optimisation are key to maintaining and further improving your website's performance. So, start exploring Wix SEO Analytics today and unlock the doors to online success!

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