Picture this: you're constructing the house of your dreams. Every brick, beam, and paint stroke is a testament to your vision, your hard work, your dream. And just like building a house, building a robust SEO strategy requires a solid foundation and meticulous attention to detail.
So, grab your digital hard hat and join me as we dive into the world of Wix SEO. This comprehensive guide will help you piece together your SEO strategy, brick by brick, with 10 crucial tips that pave the way for business growth.
1. Craft Your Page Titles & Descriptions: The Front Door to Your Site
Consider your page title and meta description as your house's front door. It's the first thing visitors (and search engines) see when they arrive.
The Titles and Descriptions Blueprint
Page titles should be concise but descriptive, ideally within 50-60 characters. Meta descriptions can be a bit longer, allowing for 150-160 characters. Always include relevant keywords targeted at the specific intent.
The Titles and Descriptions Building Plan
Navigate to your Wix dashboard.
Click 'Site Pages' > 'SEO (Google)'.
Edit 'What's the page's title on Google?' and 'What's the page about?' to your desired page title and description, respectively.
Create an inviting entryway with a clear, keyword-focused title and description.
2. Optimise Your H1 Tags: The Load-Bearing Walls
Your H1 tags are like the load-bearing walls of your SEO strategy. They hold up the structure, providing support and structure to your content.
The H1 Tags Blueprint
Your H1 tag (the main title at the top of each page) should encapsulate the essence of your page content. Incorporate your primary keyword for maximum SEO impact.
The H1 Tags Building Plan
In the Wix editor, select the text to set as your H1 tag.
Click on 'Text Settings' > 'Formats' > 'Heading 1'.
Ensure your H1 tag is both descriptive and includes your primary keyword.
Remember, each page should have only one H1 tag.
3. Optimise Your Images: The House's Aesthetic Appeal
Images provide the aesthetic appeal of your digital house. But more than just decoration, they also serve a practical purpose in your SEO strategy.
The Images Blueprint
Image SEO involves adding alt text to your images, assisting search engine crawlers in understanding their content.
The Images Building Plan
Select an image in your Wix editor and click on 'Settings'.
Navigate to 'SEO and Accessibility' > 'Alternative Text'.
Write a brief description of the image, incorporating your keyword if relevant. Just describe what is in the image.
4. Build Quality Backlinks: The Community Connections
Backlinks are akin to your connections within your neighbourhood, linking your home to the broader community. They signal trust, credibility, and enhance your site's standing in the eyes of search engines.
The Backlinks Blueprint
Backlinks are incoming links from other websites to yours. Google interprets these links as endorsements and is a trust factor, which contribute to higher search engine rankings.
The Backlinks Building Plan
Identify high-quality, relevant websites for potential backlinks.
Create valuable, link-worthy content.
Reach out to these sites with a friendly request for backlinks, or propose guest blogging opportunities.
5. Use Wix SEO Wiz: Your Personal Architect
The Wix SEO Wiz (The SEO Setup Checklist) serves as your personal architect, guiding you through your SEO journey, providing insights, and helping you optimise your site effectively.
The Wix SEO Wiz Blueprint
The Wix SEO Wiz is a free tool provided by Wix that provides personalised SEO plans for your website. It tracks your progress and offers key insights to improve your site's SEO.
The Wix SEO Wiz Building Plan
From your Wix dashboard, access the 'Get Found on Google' section.
Answer some simple questions about your website.
Follow the personalised step-by-step SEO plan provided by the Wix SEO Wiz.
6. Implement Schema Markup: The Detailed House Plans
Schema markup is like the detailed house plans that builders follow. It's a form of microdata that helps search engines better understand your site's content and enhances your SERP appearance.
The Schema Blueprint
Schema markup helps search engines parse your site's content and provides users with more informative search results. This can increase click-through rates and improve your site's visibility.
The Schema Building Plan
Use Google's Structured Data Markup Helper.
Select the type of data you plan to markup.
Paste in the URL of the page you want to markup, then start tagging.
Add the generated schema markup to your Wix site via the 'Tracking & Analytics' tab in your site's settings.
7. Leverage Wix Ascend: The Interior Designer
Wix Ascend is like your personal interior designer. It's a suite of business tools designed to help you connect with customers, automate your workflow, and grow your business.
The Wix Ascend Blueprint
Wix Ascend provides a set of SEO-friendly tools such as live chat, email marketing, and social media posts. These can help to drive traffic to your site, improve user engagement, and subsequently boost your SEO.
The Wix Ascend Building Plan
From your Wix dashboard, access the 'Ascend by Wix' section.
Explore and activate the tools that best align with your business needs.
Monitor the performance of these tools and refine your strategy accordingly.
8. Create a Mobile-Friendly Site: The House's Accessibility
Having a mobile-friendly site is like having a wheelchair ramp at the entrance of your house. It ensures that no matter who the visitor is, they can easily access and navigate your site.
The Mobile-Friendly Blueprint
Mobile optimisation is crucial as more than half of all web traffic comes from mobile devices. A mobile-friendly site not only provides a better user experience but also enhances your SEO, as Google factors mobile-friendliness into its ranking algorithm.
The Mobile-Friendly Building Plan
In your Wix Editor, click on the 'Switch to Mobile' icon.
Review your site's appearance and make necessary adjustments to ensure all elements appear correctly on mobile.
Regularly test your site's mobile performance using Google's Mobile-Friendly Test tool.
9. Use the Right Keywords: The House's Location
Choosing the right keywords is like choosing your house's location. It dictates who can find you, how easily they can reach you, and whether you're in a prime position or lost in a labyrinth.
The Keywords Blueprint
Keywords are the search terms that people type into search engines. Using the right keywords in your site's content can make it easier for your target audience to find you and can boost your SEO.
The Keywords Building Plan
Use tools like Google Keyword Planner or SEMrush to conduct keyword research.
Identify high-volume, low-competition keywords relevant to your business.
Incorporate these keywords naturally into your site's content, metadata, and alt text.
10. Monitor Your Progress: The House's Maintenance
Just like keeping your house in top shape requires regular maintenance, so too does maintaining your site's SEO. Regular monitoring and adjustments are key to ensuring your SEO strategy remains effective.
The Maintenance Blueprint
Regularly monitoring your site's performance allows you to understand what's working and what isn't, providing you with insights that can guide your SEO strategy.
The Maintenance Building Plan
Use Wix's built-in SEO tools and other platforms like Google Analytics to track your site's performance.
Keep an eye on key metrics like organic traffic, bounce rate, and conversion rate.
Regularly adjust your SEO strategy based on these insights.
Building a robust SEO strategy is like building a house - it requires a solid foundation, careful planning, and meticulous attention to detail. But when done correctly, you'll have a sturdy, resilient structure that withstands the test of time. So, gear up and start laying the bricks for your SEO success today!