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Wix SEO Audit: Understand the What, Why and How

In the digital age, having a strong online presence is crucial for the success of any business. One of the key factors that determine your website's visibility in search engine rankings is search engine optimisation (SEO). While building a website on platforms like Wix can be easy and convenient, it's essential to ensure that your site is optimised for search engines. This is where a Wix SEO audit comes into play. In this article, we will delve into the importance of SEO audits and provide a step-by-step guide on conducting and interpreting Wix SEO audit results.

Wix SEO Audit

What is a Wix SEO Audit?

A Wix SEO audit is a comprehensive evaluation of your website's search engine optimisation. It analyses various elements, including on-page factors, technical SEO aspects, content quality, backlink profile, and more. The purpose of the audit is to identify strengths and weaknesses in your website's SEO performance, providing you with insights to make necessary improvements.

Key Components of a Wix SEO Audit:

  • On-Page Factors: This includes analysing elements such as meta tags, headings, URL structures, keyword placement, and image alt text. The audit examines how well these elements are optimised for search engines and provides recommendations for improvement.

  • Technical Analysis: This involves assessing the technical aspects of your website, such as website structure, XML sitemap, robots.txt file, canonicalisation, and crawl errors. The audit helps identify any technical issues that may affect your website's visibility in search engine results.

  • Content Evaluation: The audit evaluates the quality, uniqueness, and relevance of your website's content. It identifies duplicate content, thin pages, or content gaps that may impact your SEO performance. Recommendations may be provided to improve the overall content strategy.

  • Site Speed and Mobile Optimisation: The audit assesses your website's loading speed and mobile-friendliness. It analyses factors that may affect page speed, such as image optimisation, file compression, and caching. Recommendations are provided to enhance your site's speed and mobile experience.

By understanding the purpose and components of a Wix SEO audit, as well as how to interpret the results, you can leverage this powerful tool to enhance the SEO performance of your Wix website and improve its visibility in search engine rankings.

Wix Web Page Audit

To access the SEO settings in Wix, you can follow these steps:

  1. Log in to your Wix account.

  2. Go to your website's dashboard.

  3. Scroll down to the Marketing & SEO tab.

  4. Click on "SEO" to access the SEO settings for your website.

From there, you can configure various SEO settings such as meta tags, page titles, descriptions, and keywords to optimise your website for search engines. Remember to follow best practises for SEO to improve your website's visibility and search engine rankings.

Wix Web Page Audit

Wix SEO Assistant

Wix SEO Assistant is a powerful built-in tool provided by Wix to help optimise your website blogs for search engines. It offers step-by-step guidance and recommendations to improve your site's SEO performance. Here's how you can make the most of Wix SEO Assistant.

Wix SEO Assistant

The SEO Assistant will guide you through a series of steps to optimise your website. Follow the prompts and recommendations provided by the Assistant.

Start by entering your website's primary keywords. These are the terms or phrases that are relevant to your website's content and what users are likely to search for.

The SEO Assistant will analyse your website and provide suggestions for optimising various elements. It may suggest changes to your page titles, meta descriptions, headings, image alt text, and more. Follow these suggestions to improve your website's SEO.

The Assistant will also guide you through the process of submitting your website to search engines like Google. It will provide instructions on how to set up Google Search Console and submit your sitemap.

Pay attention to the "Tasks" section of the SEO Assistant. It will provide a checklist of action items you can complete to further optimise your website. Complete these tasks as recommended.

Continuously monitor your website's performance and rankings. Use the SEO Analytics section of Wix by using the Activity tab on the right hand side of the dashboard to track your website's SEO progress and make any necessary adjustments. You can click on view more reports to view how your site is performing and then make an informed decision on any further optimisation required.

Wix analytics more reports

Additionally, regularly update your website's content and keywords to ensure they remain relevant and aligned with your target audience's search intent.

By following these steps and utilising the guidance provided by Wix SEO Assistant, you can effectively optimise your website for better search engine visibility and improved organic traffic. Remember that SEO is an ongoing process, so regularly review and update your website's SEO settings and content to stay ahead.

Interpreting Wix SEO Audit Results

Once you've conducted a Wix SEO audit, it's essential to interpret the results correctly to make informed decisions about improving your website's SEO. Here are a few examples of what you might find in a Wix SEO audit:

  • Page Titles: The audit may highlight page titles that are too long, missing, or not optimised with relevant keywords. For example, if you have a photography website, an audit might indicate that your homepage title should be changed from "Welcome to My Website" to "Professional Photography Services | Your Name".

  • Meta Descriptions: The audit may point out meta descriptions that are missing, duplicated, or too short. An example could be an audit suggesting you add a compelling and concise meta description for a blog post like "Discover top tips for capturing stunning sunset photos and learn from a professional photographer".

  • Heading Tags: The audit might identify instances where heading tags (H1, H2, H3, etc.) are not used properly or are missing. For instance, it might recommend using an H1 tag with relevant keywords on your service pages, such as "Wedding Photography Packages and Pricing".

  • Image Alt Text: The audit could highlight images without alt text or those with poorly optimised alt text. For example, it might suggest adding alt text like "Black Labrador Retriever playing fetch in the park" for an image on a dog training website.

  • Site Speed: The audit might evaluate your website's loading speed and suggest optimisations to improve performance. It may recommend compressing images, enabling browser caching, and JavaScript files.

  • Mobile Friendliness: The audit may assess how well your website adapts to mobile devices and highlight areas for improvement.

  • Keyword Usage: The audit could analyse the usage of keywords throughout your website's content and provide recommendations for better optimisation. For instance, it might suggest incorporating relevant keywords naturally into your blog posts or product descriptions.

Remember, these are just examples, and the actual results of a Wix SEO audit will depend on your specific website and its content. By understanding the insights provided in your Wix SEO audit, you can take appropriate actions to optimise your website and improve its search engine visibility.

The Conclusion: Wix SEO Audit

Conducting regular SEO audits is crucial for optimising your Wix website for search engines. By following the steps outlined in this article and interpreting the audit results effectively, you can identify areas of improvement and make informed decisions to enhance your website's SEO performance. Remember, SEO is an ongoing process, so it's essential to monitor and adjust your SEO strategies accordingly to stay ahead in the digital landscape.

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