WIX {SEO} TIPS

WIX SEO TIPS: 10 tips to rank your Wix website

Search engine optimisation (SEO) is crucial for your website on a multitude of levels. SEO can help you to rank more highly on search engines, which is essential if you want your website to generate clicks. With these Wix SEO tips, you can increase your website's SEO to potentially enjoy a higher search engine results page (SERP) ranking. Consequently, this allows for the opportunity to increase website traffic, ultimately boosting your business's brand trust, reputation and profits.

Why are Wix SEO tips important?

When you set up your own Wix website, whether it is for personal or business use, your ultimate goal is to have people visit it. Learning how to optimise your website so that it ranks more highly in search engines is the easiest way to direct increased traffic to your site. By following these tips, you can boost your SEO and ensure that you get the clicks that you need.

Tip #1. Try Wix SEO Wiz

Wix SEO Wiz is a dynamic and free tool that is specifically designed to improve your Wix website's SEO. You can get a bespoke plan with SEO Wiz that will help you to identify where you need to improve and how to do it. It's a quick and simple process that involves filling in your primary keywords and answering a few questions.

Tip #2. Focus on local SEO

Signing up to local directories such as Google My Business is an excellent way to allow customers in your local vicinity to find you. If you run a small, local business then this can be extremely advantageous as it will boost your local traffic, which is what you want as a local company. Site Booster allows you to locate local directories that can also improve your SEO.

Tip #3. Integrate long-tail keywords

Keywords of all lengths can be beneficial for SEO as they allow users to input their needs into a search engine and find results. However, long-tail keywords allow for more precision. For example, if you own a perfume-making business, integrating keywords such as "nicest scents" and "vanilla perfumes" into your blog articles will naturally help to improve SEO.

Yet, there will be thousands of other perfume-makers who are using similar words. With long-tail keywords, you can be more specific, such as writing: "best natural chemical-free perfumes made in London UK." Consequently, this can allow your site to be found more easily by your target demographics.

Tip #4. Optimise your content

Producing high-quality content is one of the most important tips for boosting your SEO potential. Aim to produce valuable and unique content that draws readers to your site. Don't be tempted to copy the content that you find on other, popular sites. Furthermore, you should update your website's content as often as possible.

To achieve this, you can start a website blog. This allows you to ensure that you are creating optimal content on a regular basis and also allows you to weave targeted keywords into your website, which is another great way of optimising your pages.

Tip #5. Find more backlinks

Getting quality backlinks is extremely important when it comes to SEO. Backlinks allow more people to find your site from external websites. However, it is also essential to remember that quality triumphs over quantity. Backlinks should be relevant and high-authority in order for you to reap their benefits.

What's more, focusing on the diversity of your links, such as within blogs, forums and other locations can be advantageous for SEO too. To achieve an increased number of backlinks, you may need to employ an effective outreach strategy.

Tip #6. Enhance your image alt text

When you post a picture, infographic or any other kind of image on your site, it is important to optimise your alt text description. These can make a blog post must easier to read for human visitors to your site. However, search engines cannot process images in the same way they can process text, which makes it essential to optimise the description of your image. This has the potential to enhance your SERP ranking as well as making your site visible on Google Image searches.

Tip #7. Ensure that your site is optimised for mobile devices

A significant proportion of internet users solely use mobile devices, so your website needs to be mobile-friendly. Furthermore, Google's algorithm factors in mobile-friendliness. Wix sites allow you to easily switch to a mobile version of your website, taking the stress out of the process.

Tip #8. Make your titles and descriptions stand out

Ensure that you write a meta title and a meta description for all your pages and make each one completely unique. Try not to duplicate the information that you input into your metadata. This metadata is important for boosting your SERP ranking but it is equally important for attracting human traffic to your site, so optimise your titles and descriptions as much as possible to make people want to click on your site.

Tip #9. Select the ideal domain for you

Adding one of your primary keywords to your domain name can be an easy and effective way of achieving SEO. For example, if we return to the perfume-making business we mentioned earlier, choosing a name such as: "vanillascentslondon" would incorporate a lot of what you wish to say about your company into your domain name. Try and keep the domain name catchy and memorable as this will not only help with SEO but it will also allow potential customers to remember it easily.

Tip #10. Concentrate on constant improvement

When you're doing all the right things and finding that your SEO strategies are working, it can be easy to sit back and assume that the hard work is done. However, in order to continue to get higher SERPs and more website traffic, you need to keep your focus on SEO. Remember to keep up with these Wix SEO tips.